{"id":4802,"date":"2017-04-02T09:36:40","date_gmt":"2017-04-02T16:36:40","guid":{"rendered":"https:\/\/3.14.248.234\/?p=4802"},"modified":"2020-07-03T12:55:26","modified_gmt":"2020-07-03T19:55:26","slug":"run-giveaway-bamf-houston-golden","status":"publish","type":"post","link":"https:\/\/bamf.com\/run-giveaway-bamf-houston-golden\/","title":{"rendered":"Do you know how to Run a Giveaway?"},"content":{"rendered":"<p><strong>Giveaway to &#8220;Get Traction&#8221;<\/strong><\/p>\n<ul>\n<li>Increase awareness of a new product.<\/li>\n<li>Increase the number of free trial users.<\/li>\n<li>Collect leads with detailed information.<\/li>\n<li>Generate customer referrals.<\/li>\n<li>It helps increase average daily visitors.<\/li>\n<li>Also, it increases email subscribers.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4804 lazyloaded\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Giveaway-Setup.pptx-1.jpg\" alt=\"BAMF Do you know how to Run a Giveaway? Article Image\" width=\"479\" height=\"324\" data-src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Giveaway-Setup.pptx-1.jpg\"><\/p>\n<ul>\n<li>Helps increase social media followers (Facebook fans, Twitter followers, etc.).<\/li>\n<li>It increases social media exposure (more repins, more retweets of your message, etc.).<\/li>\n<li>And it increases sales.<\/li>\n<li>Generate brand loyalty by delighting existing customers with a chance to win a big prize.<\/li>\n<li>Increase social media engagement.<\/li>\n<\/ul>\n<blockquote><p><i>\u201cGive it away give it away give it away give it away now.<\/i>&nbsp;<i>Give it away give it away give it away give it away now.\u201d<\/i>&nbsp;<b>-Red Hot Chili Peppers<\/b><\/p><\/blockquote>\n<h3><strong>Laying Down the Laws<\/strong><\/h3>\n<p><b>Link to a terms &amp; conditions page (use a PDF, Google Doc, Amazon S3, Dropbox):<\/b>&nbsp;<a href=\"https:\/\/bit.ly\/1gBo21k\" rel=\"nofollow noopener\" target=\"_blank\"><b>bit.ly\/1gBo21k<\/b><\/a>&nbsp;<b>Note:&nbsp;<\/b>Most states have different laws, this Google Doc is just a starting point.&nbsp;<b>You must have this text under the call-to-action or on the PDF:<\/b>&nbsp;\u201cNo Purchase Necessary\u201d&nbsp;<b>Make sure to check out Facebook\u2019s guidelines:<\/b>&nbsp;<a href=\"https:\/\/facebook.com\/page_guidelines.php#promotionsguidelines\" rel=\"nofollow noopener\" target=\"_blank\"><b>facebook.com\/page_guidelines.php#promotionsguidelines<\/b><\/a><\/p>\n<h3><strong>Sweepstakes Vs. Giveaway?<\/strong><\/h3>\n<p><b>A giveaway<\/b>&nbsp;usually refers to a simple landing page with an email opt-in for an eBook, cheat sheet or a case study.&nbsp;<b>A sweepstake<\/b>&nbsp;is&nbsp;a promotional drawing in which prizes are given away at no charge to the participants.&nbsp;But&#8230;the word \u201cgiveaway\u201d&nbsp;<b>gets 27% more conversions<\/b>&nbsp;than \u201csweepstakes\u201d when running sweepstakes. Perception has changed.&nbsp;[<b>Source:<\/b>&nbsp;<a href=\"https:\/\/unbounce.com\/conversion-rate-optimization\/hidden-power-of-giveaways\/\" rel=\"nofollow noopener\" target=\"_blank\">Unbounce<\/a>]<\/p>\n<h3><strong>How it Works<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4805 lazyloaded\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Giveaway-Setup.pptx-2.jpg\" alt=\"BAMF Do you know how to Run a Giveaway? Article Image\" width=\"959\" height=\"380\" data-src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Giveaway-Setup.pptx-2.jpg\"><\/p>\n<h3><strong>Who Participates?<\/strong><\/h3>\n<p>Forrester\u2019s Social Technographics coined this terminology of the different audiences that will engage with your promotion: Spectators, Joiners and Creators.<\/p>\n<ul>\n<li><b><i>Spectators<\/i><\/b>&nbsp;may see a shared link from a friend and click through to your giveaway, but their interaction will likely stop there. For&nbsp;<b><i>spectators<\/i><\/b>, &nbsp;you&nbsp;want to&nbsp;<b>ensure you have a well-designed user interface and clear messaging<\/b>, whether they get the urge to enter or simply leave with a first impression of your brand.<\/li>\n<li><b><i>Joiners<\/i><\/b>&nbsp;are likely to participate in a low-barrier format and may engage further through referrals, commenting and sharing.<\/li>\n<li><b><i>Creators<\/i><\/b>&nbsp;are the people who are the target audience for any&nbsp;<b>user-generated content giveaway.<\/b>&nbsp;The percentage of online users who are content creators is significantly higher now than it was a few years ago. But as content is now easier to create, &nbsp;expectations have increased, too. Remember, you still must&nbsp;<b>make it as easy as possible for people to participate<\/b>.<\/li>\n<\/ul>\n<h3><strong>The Tools<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4806 lazyloaded\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Giveaway-Setup.pptx-3.jpg\" alt=\"BAMF Do you know how to Run a Giveaway? Article Image\" width=\"959\" height=\"446\" data-src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Giveaway-Setup.pptx-3.jpg\"><\/p>\n<h3><strong>22Social<\/strong><\/h3>\n<p><b>Benefits &amp; Features:<\/b><\/p>\n<ol>\n<li>Pre-made templates.<\/li>\n<li>Easy-to-setup.<\/li>\n<li>Ability to duplicate.<\/li>\n<li><b>Countdown Timer.<\/b><\/li>\n<li><b>Visitor Faces.<\/b><\/li>\n<li>Can use remarketing pixels along with other remarketing tools such as Perfect Audience and AdRoll.<\/li>\n<li>On a social platform.<\/li>\n<li>Hooked up to an email autoresponder.<\/li>\n<li>Capture leads.<\/li>\n<li>Export leads.<\/li>\n<li><b>Select Winner<\/b>&nbsp;feature.<\/li>\n<li>Works with tier system giveaways.<\/li>\n<li>User-friendly interface.<\/li>\n<li>Very customizable.<\/li>\n<li><b>Instagram Gallery (Hashtag).<\/b><\/li>\n<\/ol>\n<h3><strong>How Many Days?<\/strong><\/h3>\n<ul>\n<li>21 days is about the average<\/li>\n<li>Anything over a month is too long<\/li>\n<li>Too short prevents effective promotion<\/li>\n<li>After you announce the winners, then start a 7-day promotion of the same products and services announced in the giveaway. Creates a sense of urgency for those who didn\u2019t win to buy at a discounted price.<\/li>\n<li>The higher the benefit (not price) of the items you give away, the more days should be included in the giveaway.<\/li>\n<li>People don\u2019t want to wait 21 days to win a stuffed animal, but they will wait years for something that solves a HUGE pain point.<\/li>\n<\/ul>\n<h3><strong>Design is Critical<\/strong><\/h3>\n<p>You must have\u2026<\/p>\n<ul>\n<li>A clear call-to-action.<\/li>\n<li>The CTA \u201cEnter in seconds\u201d saw a&nbsp;<b>33% increase<\/b>&nbsp;in conversion rates over \u201cEnter\u201d &nbsp;&#8211; Unbounce.<\/li>\n<li>Social validation (featured, customers helped, etc.), but don\u2019t go overboard.<\/li>\n<li>Company logo.<\/li>\n<li>Personality picture(s) of the company (even a bad picture improves your conversion rate).<\/li>\n<li>Good visuals of products and services they\u2019re entering to win improves your conversion rate.<\/li>\n<li>Countdown timer improves conversion rate.<\/li>\n<li>Promotional video has a HUGE increase in your conversion rate.<\/li>\n<\/ul>\n<h3>What to Give Away?<\/h3>\n<ul>\n<li>Tier system (you get X prize(s) for X referrals). Here\u2019s a great example from a Tim Ferriss blog post:&nbsp;<b>bit.ly\/1ncmWbm<\/b><\/li>\n<li>Referral-based giveaways are great, but adding in randomly-selected winners helps lower the barrier to entry for those who don\u2019t want to get referrals, but are more likely to buy.<\/li>\n<li>The virality is different with every niche (depends on the relevant communities they can share with).<\/li>\n<li>It should have great margins (low-cost, high-benefit).<\/li>\n<\/ul>\n<ul>\n<li>Non-shipping is better<\/li>\n<li>Some of the prizes should be relevant to your niche, and some should be complement prizes. This provides an incentive to participate for those who already have the main prizes.<\/li>\n<li>Don\u2019t make it too specific &#8211; you\u2019ll scare people off.<\/li>\n<li>It must be valuable enough for most people&nbsp;<b>in your market<\/b>&nbsp;to stand up and take notice. &nbsp;For some markets, this might be an item in the $150-$200 range, and for others it might be as small as $30.<\/li>\n<\/ul>\n<h3><strong>Announcing Winners<\/strong><\/h3>\n<p><b>Announcing a new winner every day&nbsp;<\/b>can be extremely effective. It provides great content to post and email while exciting entrants to get more referrals. The downside is that it requires much more work.&nbsp;<b>The frequency at which you announce winners<\/b>&nbsp;is completely up to you. It\u2019s best to keep it consistent with the days between announcements (e.g. every three days, every week).&nbsp;<b>Announcing the winner via live Hangout<\/b>, then later via email, Twitter, and a Facebook page post is most effective. Don\u2019t use a live Hangout if you have a new winner every day.&nbsp;The trick is to announce the winner(s) via a live Hangout with a share link at the bottom to get more referrals. If the live Hangout is the finale, then have a different call-to-action.&nbsp;<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4807 lazyloaded\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Giveaway-Setup.pptx-4.jpg\" alt=\"BAMF Do you know how to Run a Giveaway? Article Image\" width=\"339\" height=\"443\" data-src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Giveaway-Setup.pptx-4.jpg\"><\/p>\n<h3><strong>The Sneak Attack<\/strong><\/h3>\n<p>It\u2019s all about the Thank You page. In the CTA in the video or text, you should mention\u2026<\/p>\n<ul>\n<li>Discount codes specific for people who entered.<\/li>\n<li>Upsell complements.<\/li>\n<li>Forms for market research.<\/li>\n<li>Free trial (great for software companies).<\/li>\n<\/ul>\n<h3><strong>Test Runs<\/strong><\/h3>\n<p><b>Don\u2019t skip out on this:<\/b>&nbsp;You MUST run through your giveaway system every day to make sure it\u2019s running properly.&nbsp;One mishap can prevent a significant amount of people from entering your giveaway and converting into customers.&nbsp;<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4808 lazyloaded\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Giveaway-Setup.pptx-5.jpg\" alt=\"BAMF Do you know how to Run a Giveaway? Article Image\" width=\"488\" height=\"285\" data-src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Giveaway-Setup.pptx-5.jpg\">&nbsp;Who wants an Apple Watch? Your audience or every tech enthusiast?&nbsp;The&nbsp;<i>right<\/i>&nbsp;prizes &gt; what everyone wants.&nbsp;&nbsp;&nbsp;&#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A giveaway\u00a0usually refers to a simple landing page with an email opt-in for an eBook, cheat sheet or a case study.\u00a0A sweepstake\u00a0is\u00a0a promotional drawing in which prizes are given away at no charge to the participants.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":10597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[114,3386,3254,3256,3385,3252,3253,3384],"tags":[193],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/2019\/06\/Giveaway-Setup.pptx-1.jpg","author_info":{"display_name":"Houston Golden","author_link":"https:\/\/bamf.com\/author\/bamfmedia\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/4802"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=4802"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/4802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/10597"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=4802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=4802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=4802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}