{"id":4894,"date":"2017-02-27T10:41:34","date_gmt":"2017-02-27T17:41:34","guid":{"rendered":"https:\/\/3.14.248.234\/?p=4894"},"modified":"2020-07-24T23:13:38","modified_gmt":"2020-07-25T06:13:38","slug":"how-to-become-a-leader-in-your-niche","status":"publish","type":"post","link":"https:\/\/bamf.com\/how-to-become-a-leader-in-your-niche\/","title":{"rendered":"How to Become a Leader in Your Niche"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">It Starts With Perception<\/span><\/h3>\n\n\n\n<ul><li style=\"font-weight: 400;\"><b>The big <\/b><b><i>aha <\/i><\/b><b>moment<\/b><\/li><\/ul>\n\n\n\n<ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nick Unsworth\u2019s speech about his success<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a perception.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Capitalize on perception.<\/span><\/li><\/ol>\n\n\n\n<ul><li><b> Facilitate the movement to become a leader<\/b><\/li><\/ul>\n\n\n\n<ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Communication.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shared vision.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Source of revenue.<\/span><\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Let\u2019s Meetup<\/strong><\/h3>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Started San Diego Digital Marketing Experts Meetup.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Took over a 600-person Meetup.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Held events on a weekly basis.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Met over 100 people in my niche in just a month.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gave speeches to improve my credibility.<\/span><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What Did I Do?<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Spent a month guest posting. Rejected by over a hundred publications, but still, thirteen said \u201cYes.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Now I can do stuff like this&#8230;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Why-Everything-is-Perception-1.jpg\" alt=\"BAMF How to Become a Leader in Your Niche Article Image\" class=\"wp-image-4896\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Improving Your Writing<\/strong><\/h3>\n\n\n\n<p><b>Books<\/b><\/p>\n\n\n\n<p><a href=\"https:\/\/www.amazon.com\/Publish-Repeat-No-Luck-Required-Self-Publishing-Success-ebook\/dp\/B00H26IFJS\/ref=sr_1_1?ie=UTF8&amp;qid=1436809009&amp;sr=8-1&amp;keywords=Write.+Publish.+Repeat.\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Write. Publish. Repeat.<\/span><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.amazon.com\/Writing-Tools-Essential-Strategies-Writer\/dp\/0316014990\/ref=sr_1_1?ie=UTF8&amp;qid=1436809027&amp;sr=8-1&amp;keywords=Writing+Tools\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Writing Tools<\/span><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.amazon.com\/Writing-10th-Anniversary-Memoir-Craft\/dp\/1439156816\/ref=sr_1_1?ie=UTF8&amp;qid=1436809040&amp;sr=8-1&amp;keywords=On+Writing\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">On Writing<\/span><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.amazon.com\/Elements-Style-Fourth-William-Strunk\/dp\/020530902X\/ref=sr_1_1?ie=UTF8&amp;qid=1436809053&amp;sr=8-1&amp;keywords=The+Elements+of+Style\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">The Elements of Style<\/span><\/a><\/p>\n\n\n\n<p><b>(Free) Chrome extension <\/b><\/p>\n\n\n\n<p><a href=\"https:\/\/chrome.google.com\/webstore\/category\/extensions\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Grammarly<\/span><\/a><\/p>\n\n\n\n<p><b>Tips by Pat Flynn on Writing Content &amp; Books<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">youtube.com\/watch?v=nWoYHAwzcpY<\/span><\/p>\n\n\n\n<p><b>(Free) Compressing Images<\/b><\/p>\n\n\n\n<p><a href=\"https:\/\/compressor.io\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">compressor.io\/<\/span><\/a><\/p>\n\n\n\n<p><b>(Free) Transferring different file formats<\/b><\/p>\n\n\n\n<p><a href=\"https:\/\/www.zamzar.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">zamzar.com\/<\/span><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to Guest Post<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Make sure your posts are INCREDIBLE. I can\u2019t stress this enough. Use your knowledge of copy and transfer it into article writing.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Below is a fantastic guide to guest posting by Neil Patel co-founder of Crazy Egg and Hello Bar. After following this guide, I quickly landed articles on top publications.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.quicksprout.com\/2014\/05\/05\/how-to-find-the-best-places-to-guest-blog\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">quicksprout.com\/2014\/05\/05\/how-to-find-the-best-places-to-guest-blog\/<\/span><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>When Sending an Email to a Publication<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Template for reaching out to publications:<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/bit.ly\/1gVmAXC\" rel=\"nofollow noopener\" target=\"_blank\"><b>bit.ly\/1gVmAXC<\/b><\/a><\/p>\n\n\n\n<ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leverage past work<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Great articles work as leverage for better publications<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start with three on your personal blog<\/span><\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>I Can Also Do Stuff Like This<\/strong><\/h3>\n\n\n\n<p><b>Note:<\/b><span style=\"font-weight: 400;\"> If you don\u2019t have logos of companies you worked with, then help some companies out for free. It\u2019s that simple.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Why-Everything-is-Perception-2.jpg\" alt=\"BAMF How to Become a Leader in Your Niche Article Image\" class=\"wp-image-4897\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How To Create A Great Logo Strip<\/strong><\/h3>\n\n\n\n<ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Find logos via Google image search<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Copy and paste them into a Google Slide<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Arrange them in an appealing strip<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use a free screenshot <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/category\/extensions\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Chrome extension<\/span><\/a><span style=\"font-weight: 400;\"> like Lightshot or Nimbus Screenshot to capture the strip, then save it as a PNG. <\/span><\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Created an eBook<\/strong><\/h3>\n\n\n\n<p><b>Benefits:<\/b><\/p>\n\n\n\n<ol><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Expert perception<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easy to make<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easy to access<\/span><\/li><\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">Make sure the content is relevant to the material you\u2019re selling. Make sure to check it over several times for grammar mistakes. If you need a proofreader, then I suggest <\/span><a href=\"https:\/\/www.fiverr.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Fiverr<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I worked hard to make my eBook filled with great content and lengthy. After linking the book up online, I started being referred to as an author of a digital marketing book. My book is not even on Amazon\u2026<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The How-To for eBooks<\/strong><\/h3>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use statistics<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It can be anywhere from 5 &#8211; 100 pages<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use great stock photos or personal photos<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Put links in your eBook to different upsells<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure it\u2019s niche specific and solves a problem<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Use a Google Drive, Dropbox, or Amazon S3 link for people to access it.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Start an Organization<\/strong><\/h3>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Started San Diego Digital Marketing Experts and took over a Meetup with 600+ members. Did everything in my power to grow the organization and create an incredible community. Fortunately, years of experience gave me the know-how.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">With my tactics, you can do the same. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When I network, I introduce myself as the President of San Diego Digital Marketing Experts and the creator of one of the first Facebook digital courses. Makes a HUGE difference.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Changed the title on my business card, LinkedIn, and Facebook.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Now people wait in line to talk to me.<\/span><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Uploaded Pictures of Success<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Had pictures taken of me speaking at events and with influencers. When the opportunity was there, I made sure to take pictures.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Pictures like these are easy to take if you go to networking events and regularly reach out to influencers in your community.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Have a Great Profile and Cover Photos Taken<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">I\u2019m not photogenic, but a $50 photographer and 3 hours can make me look extremely good.<\/span> You can try with your phone, but a professional (photo 2) is definitely worth it. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/houston-veni-profile-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-28272\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/houston-2-768x1024.jpg\" alt=\"\" class=\"wp-image-28868\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Pick a specific niche and become an expert<\/b><\/h3>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019re an expert if you know more than someone else in a particular niche.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">I chose 22Social software and became an expert in it. Took me two months of implementing the software using different methods. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">I confidently know more than people in one aspect of digital marketing. Through that, I gain respect, credibility, and followers. <\/span><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What Did I Do?<br \/>\nSpent a month guest posting. Rejected by over a hundred publications, but still, thirteen said \u201cYes.\u201d<br \/>\nNow I can do stuff like this&#8230;<\/p>\n","protected":false},"author":2,"featured_media":10469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[112,3382,114,3380],"tags":[111,169],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/2019\/06\/Why-Everything-is-Perception-1.jpg","author_info":{"display_name":"Houston Golden","author_link":"https:\/\/bamf.com\/author\/bamfmedia\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/4894"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=4894"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/4894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/10469"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=4894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=4894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=4894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}