{"id":5287,"date":"2018-10-10T21:49:23","date_gmt":"2018-10-11T04:49:23","guid":{"rendered":"https:\/\/3.14.248.234\/?p=5287"},"modified":"2020-06-26T18:07:37","modified_gmt":"2020-06-27T01:07:37","slug":"instagram-co-founders-company","status":"publish","type":"post","link":"https:\/\/bamf.com\/instagram-co-founders-company\/","title":{"rendered":"Instagram\u2019s Co-Founders Just Left The Company. Here\u2019s Why That\u2019s A Good Thing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The old Instagram is dead. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The titan\u2019s founders, Kevin Systrom and Mike Krieger, left the company in September of this year. The platform will now be run by longtime Facebook vet Adam Mosseri. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Normally, the departure of your founding executives would seem reason to pull a company fire alarm. Evidence of trouble. But the departure, in this case, is actually a good thing\u2013\u2013for both sides. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s why.<\/span><\/p>\n<h2><b>1. Instagram\u2019s Founders Can Now Go Back to What They&#8217;re Good at<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It takes a special set of minds to create something as game-changing as Instagram. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, as any successful founder knows, starting and running a company are two very different things. In the beginning, founders are almost purely creatives, problem-solvers running on inspiration\u2014their work changes minute by minute, day by day. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The head of a machine as large as modern-day Instagram, on the other hand, has different priorities. They\u2019re going to focus on things like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Profitability<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Data<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Long-term value. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Furthermore, Instagram now exists under the umbrella of Facebook, which means heightened expectations. Facebook wants Instagram to serve as part of its <\/span><a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2018\/03\/16\/the-amazing-ways-instagram-uses-big-data-and-artificial-intelligence\/#26839be45ca6\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">big data program<\/span><\/a><span style=\"font-weight: 400;\">, while moving in on the market share carved out by Snapchat. That\u2019s likely not what Instagram\u2019s founders imagined when they first started the business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What Instagram needs, now, is a leader who can commit to those new goals and expectations without friction or pause. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The new Head of Instagram will be able to do just that. Systrom and Krieger, meanwhile, will be able to bring their prestige and marketability to whichever venture they take part in next. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That marketability will prove insanely valuable. One of the chief goals of a startup is gaining exposure\u2013\u2013reaching as many people as quickly as possible. With their experience and reputations, Systrom and Krieger will be kingmakers.\u00a0<\/span><\/p>\n<h2><b>2. Instagram Gets to Keep Growing<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s easy to demonize buyouts. After all, mergers can actively <\/span><a href=\"https:\/\/www.nytimes.com\/2015\/11\/01\/opinion\/sunday\/how-mergers-damage-the-economy.html\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">harm competition<\/span><\/a><span style=\"font-weight: 400;\">. And there\u2019s a long history of <\/span><a href=\"https:\/\/www.idealsvdr.com\/blog\/bad-private-equity-deals\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">buyouts turning sour for companies.<\/span><\/a><span style=\"font-weight: 400;\"> \u00a0\u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But since the buyout in 2012, Instagram has exploded. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before, Instagram was a growing app of 30 million users. It was a popular startup that captured the ideas and hearts of creatives and influencers across the world. But it needed Facebook\u2019s prestige to become the massive success it is today. Instagram is now one of the most well-known social networks in the world, with <\/span><a href=\"https:\/\/www.statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">more than a billion active members.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">It comes down to basics: Facebook has an infrastructure the original Instagram team could only dream of. By integrating the photo-sharing platform within a network of billions of existing users, Facebook created a new audience for the site. The user base blew up, as did Instagram\u2019s <\/span><a href=\"https:\/\/www.visualcapitalist.com\/influence-of-instagram\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">cultural impact<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">With the departure of its founders and a Facebook exec placed at the company\u2019s head, Instagram will become more integrated within Mark Zuckerberg\u2019s system. Which means it\u2019s further integrated into a network of 2.2 billion users. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s a lot of follows and likes.<\/span><\/p>\n<h2><b>3. Facebook Benefits, Too<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For Facebook, the change in Instagram\u2019s leadership will prove an intelligent decision. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For one thing, promoting from within will allow them to double down, as it were, on their mission to integrate Instagram more completely into Facebook. This creates a stronger revenue model in that it benefits Facebook\u2019s <\/span><a href=\"https:\/\/www.tubefilter.com\/2018\/06\/21\/instagram-monetization-igtv-years-end\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">advertisers<\/span><\/a> <i><span style=\"font-weight: 400;\">and <\/span><\/i><a href=\"https:\/\/www.cnbc.com\/2018\/10\/01\/its-going-to-be-an-instagram-christmas.html\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">consumers<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The impact on advertising will be particularly impressive. Instagram will soon flip the script in this field with tools like integrated shopping, wherein users will be able to buy Christmas gifts from straight from their favorite accounts. If you love the sweater Selena Gomez\u2019s dog is wearing in a Story, you\u2019ll be able to purchase it from the actual page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s only the beginning. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With plans to compete directly with <\/span><a href=\"https:\/\/www.reuters.com\/article\/us-facebook-instagram\/instagram-expands-into-long-videos-will-compete-with-youtube-idUSKBN1JG2X6\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Youtube<\/span><\/a><span style=\"font-weight: 400;\">, for example\u2013\u2013not to mention a commitment to further refine smash-hit features like Stories\u2013\u2013Instagram will continue to play an important part of Facebook\u2019s future. <\/span><span style=\"font-weight: 400;\">While buyouts and the departure of the company\u2019s founders sounds rocky, in the end, both of these moves can only help Instagram. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The departure of Systrom and Krieger will prove a boon to the startup world. And Mosseri, as the new head of the company, will help make the <\/span><i><span style=\"font-weight: 400;\">new Instagram<\/span><\/i><span style=\"font-weight: 400;\"> an even stronger app for advertisers, users, and its parent company alike.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The old Instagram is dead.<br \/>\nThe titan\u2019s founders, Kevin Systrom and Mike Krieger, left the company in September of this year. The platform will now be run by longtime Facebook vet Adam Mosseri.<\/p>\n","protected":false},"author":4,"featured_media":17154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[3254,3258,3385,3380,3252,1],"tags":[],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/instagram-1024x512.jpg","author_info":{"display_name":"Houston Golden","author_link":"https:\/\/bamf.com\/author\/josh\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/5287"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=5287"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/5287\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/17154"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=5287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=5287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=5287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}