{"id":531,"date":"2017-09-11T15:17:31","date_gmt":"2017-09-11T15:17:31","guid":{"rendered":"https:\/\/3.14.248.234\/?p=531"},"modified":"2020-10-04T23:05:56","modified_gmt":"2020-10-05T06:05:56","slug":"linkedin-growth-hacks","status":"publish","type":"post","link":"https:\/\/bamf.com\/linkedin-growth-hacks\/","title":{"rendered":"8 Killer LinkedIn Hacks to Generate More Leads and Go Viral"},"content":{"rendered":"
Viral posts are integral to your growth hacking strategy.\u00a0\u00a0If you want people to notice you, then you have to be seen. What if we told you that your virality on the platform can be measured and that you can growth hack LinkedIn?<\/p>\n
In this guide, we\u2019ll teach you how to optimize your posts for virality and maximum exposure. We\u2019ll even give you the lowdown on streamlining it with your lead generation efforts!<\/p>\n
You\u2019ve got to start measuring what you do to find out if it works. Marketing and growth hacking are data-dependent.\u00a0\u00a0There is nothing you can do to separate them, so it\u2019s time to start looking at the data that we have.<\/p>\n
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TABLE OF CONTENTS:<\/strong><\/span><\/p>\n Measuring Virality on LinkedIn<\/strong><\/span><\/a><\/p>\n 1. Drive Traffic to Your Company\u2019s Landing Page<\/strong><\/span><\/a><\/p>\n 2. Lead Your Best Articles Back to Your Site<\/b><\/span><\/a><\/p>\n 3. Use the ManyChat Integration with Zapier\u00a0<\/b><\/span><\/a><\/p>\n 4. Build a Custom Tool like the LinkedIn Auto-Connector<\/b><\/span><\/a><\/p>\n 5. Skip Your Prospect\u2019s Gatekeeper<\/b><\/span><\/a><\/p>\n 6. Use LinkedIn to Show Company Appreciation<\/b><\/span><\/a><\/p>\n 7. Landing Pages<\/b><\/span><\/a><\/p>\n 8. Increase the Size of Your Network<\/b><\/span><\/a><\/p>\n We\u2019ve run a lot of tests to measure what makes a post go viral. It wasn\u2019t the number of comments that formed a correlation to the views, but rather the likes that gave us the connection. So, what does this mean for us?<\/p>\n We may be able to \u201cpredict\u201d virality.<\/p>\n Here\u2019s what the data told us before: the magic number was 142. That\u2019s how many views<\/a> a post will get for every Like \u2013 on average \u2013 with a 90.04% confidence. You can see how strong the correlation is in the line graph below:<\/p>\n <\/p>\n However, those were the previous number and the last time we checked it\u2019s at an average of 131 in 2017. This represents a change in the LinkedIn algorithm meaning that we now need fewer likes to get to those many views.<\/p>\n <\/p>\n Viral posts on LinkedIn only stay viral for three days, and that\u2019s only 72 hours. Let\u2019s say you\u2019re running after 100,000 views for your post.<\/p>\n This means that you need to get an average of 9.78 likes per hour for a post to hit its targeted views. (100,000 views \/ 72 hours = 1,388.89 views per hour | 1,388.89 \/ 142 = 9.78 likes).<\/p>\n Let\u2019s assume that people are asleep 8 hours a day. That leaves us with 16 hours. 16 x 3 days = 48 hours. 704 likes \/ 48 hours = 14.678\u00a0If you are aiming to get 100,000 post views, make sure that you get 15 Likes in the first hour – minimum.<\/p>\n Without taking any other velocity engagement metrics into account (which we don\u2019t have the data for, yet), you need at least 15 likes in the first hour of a post if you want to get 100,000 views.<\/p>\n <\/p>\n These are the totals of a client that we\u2019ve worked with in the past, as you can see, there were fewer views per like. This could be indicative of a higher like requirement for a post to get more views.<\/p>\n Note: However, LinkedIn is global \u2013 and you\u2019d better have made international connections by now \u2013 so it could be picked up globally. This increases your likelihood of hitting your targets since you\u2019re sure there\u2019s at least someone awake who\u2019ll see your post.<\/p>\n The data does not lie. It might be crude since we do not have access to the exact algorithm that LinkedIn<\/a> uses nor do we have the information for how they calculate their velocity engagement metrics, but the correlation exists, and it can\u2019t be shrugged off too quickly.<\/p>\n At BAMF, we know when we\u2019ve hit virality to the point where if posts are not getting\u00a0strong enough engagement, then we take them down.\u00a0If it\u2019s within the first hour, we still have time to adjust.\u00a0Rewrite the first line. Draw in the emotion sooner.<\/p>\n Emphasize the pain harder.\u00a0This process is raw. It\u2019s intuition combined with our best practices and relentless obsession for excellent copy.<\/p>\n But wait:<\/p>\n You can\u2019t just rely on that magic number alone, even if you get 55 likes in the first hour, it will mean nothing if you don\u2019t have a copy that\u2019s good enough to create engagement. You need to make sure that you\u2019re conveying the sentiment that breeds emotion in your reader.<\/p>\n However, there\u2019s more you can do (and often forget to do.)<\/p>\n There are plenty of ways to get people to visit your website or landing page from LinkedIn. Whether it be a status update or through your company profile, you can drive traffic where it matters the most.<\/p>\n Your webite.<\/p>\n <\/p>\n \u00a0<\/p>\n Status updates are a great start at getting people to visit your website. Check this status update for instance:<\/p>\n \u00a0<\/p>\n <\/p>\n \u00a0<\/p>\n It had 45,100 views, 448 reactions and 43 comments.<\/p>\n That’s heavy interaction and that can be considered viral by any standard.<\/p>\n It’s made even more potent because it had a link to our landing page on it. This means that our link was placed in front of 45,100 sets of eyeballs, that’s tantamount to giving everyone an invitation to your product.<\/p>\n Simple viral posts such as these can only drive traffic to your landing page if you include a link to it.<\/p>\n \u00a0<\/p>\n <\/p>\n Also, your company LinkedIn page is one of the most powerful tools that you have in your disposal. You can use your page as a springboard to your website or landing page, but you have to make sure that what you have on it is convincing enough for them to do it. This means that you need to have enough teaser content on it for them to find enough value to get on your real site.<\/p>\n \u00a0<\/p>\n Another strategy is to add links to content or additional content in the first comments. We do this in the first comment and not within the post body so that LinkedIn doesn’t limit the reach of the post.<\/p>\n \u00a0<\/p>\n Now, how are we supposed to this if we\u2019ve already given them the meat in the article itself?<\/p>\n \u00a0<\/p>\n Easy.<\/p>\n \u00a0<\/p>\n Starve the reader a little bit more. If you\u2019re going to post a listicle with nine methods, leave the other four on your site and tell your reader to finish reading it there. If the content was good enough for them to stay for the first five, they\u2019re going to want the rest.<\/p>\n \u00a0<\/p>\n LinkedIn loves how-to content about LinkedIn (how meta). And they love story-oriented content about the workplace. With how-to content, I always leave the second half of the article on my website.<\/p>\n In this case, I wrote an article with eleven tips to gain a following on LinkedIn. I included the first five in the piece, then had a link to view the last six on my blog. This way I can capture my readers in a Facebook<\/a> re-marketing audience to run ads to them.<\/p>\nMeasuring Virality on LinkedIn<\/h2>\n
The Old Algorithm<\/h3>\n
The New Algorithm<\/h3>\n
Another Case Study<\/h3>\n
What Does This Mean for Us?<\/h3>\n
\u00a0<\/h3>\n
\u00a01. Drive Traffic to Your Company\u2019s Landing Page<\/h2>\n
2. Lead Your Best Articles Back to Your Site<\/h2>\n