{"id":566,"date":"2019-05-02T23:10:14","date_gmt":"2019-05-03T06:10:14","guid":{"rendered":"https:\/\/3.14.248.234\/?p=566"},"modified":"2020-06-26T18:00:36","modified_gmt":"2020-06-27T01:00:36","slug":"membership-founders","status":"publish","type":"post","link":"https:\/\/bamf.com\/membership-founders\/","title":{"rendered":"How We Built And Growth Hacked an Elite Membership for Founders"},"content":{"rendered":"
In the last month, we drove 30,000 visitors to my personal website and BAMF Media. Yes, it happened because we did something different, we offered membership.<\/p>\n
Five hundred visits came from ads.<\/p>\n
29,500 came from social selling.<\/p>\n
What is social selling?<\/em><\/p>\n It’s using social media to build relationships with your prospects.<\/p>\n And it’s the foundation of our membership.<\/strong><\/p>\n We wanted CEOs, founders, and C-level executives to use social selling to grow their personal brand and generate leads.<\/p>\n In the last year, I used social selling to hit 35 million views on my work and help make over a million-dollars in sales.<\/p>\n A little over twelve months ago, I started from scratch.<\/p>\n Zero followers.<\/p>\n Now I’m hitting record highs in engagement and generating hundreds of leads every month for our membership.<\/p>\n Here are the exact steps I used to make it happen (feel free to copy and repeat):<\/p>\n I needed a landing page that sold the membership well.<\/p>\n Rather than re-invent the wheel, I copied a similar landing page to what I’ve used for previous companies with subscription memberships.<\/p>\n This page is gold.<\/p>\n <\/p>\n <\/p>\n <\/p>\n It includes testimonials, logos, and community pictures.<\/p>\n Instead of allowing people to buy right here, we have them fill out a JotForm.<\/p>\n We need to qualify people who apply because most can’t afford the membership at $1,500\/month.<\/p>\n Moreover, at\u00a0$1,500\/month they expect to talk to someone before they purchase.<\/p>\n Using Typeform, we ask a number of questions which can disqualify the applicant:<\/p>\n The faster we disqualify candidates, the faster we’ll get in touch with the people who will convert.<\/p>\n <\/p>\n <\/p>\n <\/p>\n For example, if they put a “1” as their budget – they’re disqualified. We’re still figuring out a separate funnel for these low-quality leads because they make up eighty percent of the applicants we receive.<\/p>\n When the applicants finish the form, we get their details sent to a Google Sheet and my email.<\/p>\n <\/p>\n <\/p>\n <\/p>\n From here, I can dive into their LinkedIn profile to see if they’re worth a phone call.<\/p>\n The best part: I don’t do any of the qualification.<\/p>\n I label each lead email under Leads.<\/p>\n This way, I can have my assistant open my inbox, qualify the leads, and add them to a follow-up sequence.<\/p>\n All I need to do is show up for the phone call.<\/p>\n Most CRMs can help you, but not all are meant for what you sell. For a reoccurring membership, I needed something simple with heavy automation.<\/p>\n I started with Google Sheets + Zapier, then upgraded to Pipedrive.<\/p>\nStep 1: Create a Landing Page that Converts<\/strong><\/h2>\n
2. Qualify Your Applicants<\/strong><\/h2>\n
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3. Use a CRM That Automates Your Workflow<\/h2>\n