{"id":618,"date":"2017-09-18T14:15:20","date_gmt":"2017-09-18T21:15:20","guid":{"rendered":"https:\/\/3.14.248.234\/?p=618"},"modified":"2020-06-24T20:57:28","modified_gmt":"2020-06-25T03:57:28","slug":"founder-membership-bash","status":"publish","type":"post","link":"https:\/\/bamf.com\/founder-membership-bash\/","title":{"rendered":"How We Launched, Designed, and Automated an Elite Membership for Founders | BAMF Media"},"content":{"rendered":"
What is social selling? It’s using social media to build relationships with your prospects.\u00a0And it’s the foundation of our membership.<\/strong>\u00a0We wanted CEOs, founders, and C-level executives to use social selling to grow their personal brand and generate leads. In the last year, I used social selling to hit 35 million views on my work and help make over a million-dollars in sales. A little over twelve months ago, I started from scratch. Zero followers. Now I’m hitting record highs in engagement and generating hundreds of leads every month for our membership every month. Here are the exact steps I used to make it happen (feel free to copy and repeat):<\/p>\n I needed a landing page that sold the membership well. Rather than re-invent the wheel, I copied a similar landing page to what I’ve used for previous companies with subscription memberships.<\/p>\n This page is gold.\u00a0<\/p>\n It includes testimonials, logos, and community pictures. Instead of allowing people to buy right here, we have them fill out a JotForm. We need to qualify people who apply because most can’t afford the membership at $1,500\/month. Moreover, at\u00a0$1,500\/month they expect to talk to someone before they purchase.<\/p>\n Using Typeform, we ask a number of questions which can disqualify the applicant:<\/p>\n The faster we disqualify candidates, the faster we’ll get in touch with the people who will convert.<\/p>\n <\/p>\n For example, if they put a “1” as their budget – they’re disqualified. We’re still figuring out a separate funnel for these low-quality leads because they make up seventy percent of the applicants we receive. When the applicants finish the form, we get their details sent to a Google Sheet and my email.<\/p>\n <\/p>\n Here’s an example of a lead’s details in an automated email I’d receive:<\/p>\n <\/p>\n <\/p>\n From here, I can dive into their LinkedIn profile to see if they’re worth a phone call. The best part: I don’t do any of the qualification. I label each BASH email under Leads.<\/p>\n <\/p>\n <\/p>\n This way, I can have my assistant open my inbox, qualify the leads, and add them to a follow-up sequence. All I need to do is show up for the phone call.<\/p>\nStep 1: Create a Landing Page that Converts<\/strong><\/h2>\n
2. Qualify Your Applicants<\/strong><\/h2>\n
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3. Use a CRM That Automates Your Workflow<\/h2>\n