You won’t get a lot of people reading the entire bulk of it, but you want the people that do to understand what your mission is.<\/p>\n\n\n\n
In today’s guide, I want to help you create a LinkedIn summary that connects with your prospects, resonates with their visions, and converts.<\/p>\n\n\n\n\n\n\n
- How Do You Create a LinkedIn Summary That Converts?<\/a><\/li>
- Parts of a LinkedIn Summary<\/a>
- Above the Fold<\/a><\/li>
- The Middle<\/a><\/li>
- The End<\/a><\/li><\/ul><\/li>
- Optimizing Keywords<\/a><\/li>
- Proofread It!<\/a><\/li>
- Optimize it for Mobile<\/a><\/li>
- Emojis<\/a><\/li>
- 11 LinkedIn Summary Examples to Inspire You<\/a>
- 1. Sabir Semerkant<\/a><\/li>
- 2. Jenny Foss<\/a><\/li>
- 3. Robbie Abed<\/a><\/li>
- 4. Jonah Silberg<\/a><\/li>
- 5. Muhammad Niaz<\/a><\/li>
- 6. Micah Day<\/a><\/li>
- 7. Jeff Molander<\/a><\/li>
- 8. Ryan Holmes<\/a><\/li>
- 9. Maurice Piggue<\/a><\/li><\/ul><\/li>
- Takeaways<\/a><\/li><\/ul><\/div><\/div><\/div>\n\n\n
How Do You Create a LinkedIn Summary That Converts?<\/h2>\n\n\n\n
Your LinkedIn About Summary is one of the most critical areas of your profile that you have to write and optimize for.<\/p>\n\n\n\n
Not a lot of people will go through your entire summary, but for the people that do, it provides one of the best places for conversions to happen.<\/p>\n\n\n\n
It\u2019s your only chance to both capture someone\u2019s attention and tell them about your organization\u2019s \u00ad\u2013 or your persona \u2013 life story.<\/p>\n\n\n\n
The LinkedIn About Summary section is one of the few places in your profile that you can personalize for it to be truly yours.<\/p>\n\n\n\n
But, here\u2019s what.<\/p>\n\n\n\n
Crafting a good summary is often a delicate balance between storytelling, selling, and being as brief as possible.<\/p>\n\n\n\n
It isn\u2019t exactly a walk in the park for a lot of us.<\/p>\n\n\n\n
However, we\u2019ve laid down a couple of pointers that will help empower you.<\/p>\n\n\n\n
Let\u2019s start by examining the breakdown of a LinkedIn summary.<\/p>\n\n\n\n
Parts of a LinkedIn Summary<\/h2>\n\n\n\n
Above the Fold<\/h3>\n\n\n\n
\u201cAbove the fold\u201d is usually a term used by marketers to explain the first part of a website that appears on a browser before a visitor scrolls down.<\/p>\n\n\n\n
On LinkedIn, this is the part of your summary that\u2019s visible before they click on \u201cSee more\u201d.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/houston-about-summary-see-more.png\")
<\/figure>\n\n\n\nNow as we mentioned earlier, not a lot of people who get on your profile will want to see more, but all of them will be exposed to the first two lines of your summary.<\/p>\n\n\n\n
These three lines serve a couple of critical functions:<\/p>\n\n\n\n
- As a contact placeholder so you don\u2019t have to use other valuable areas of your profile to host your email or phone number.<\/li>
- As a lead qualification tool, you\u2019ll know who\u2019s really interested in what you have to offer if they managed to scroll down and contact you via the contact information that you have there.<\/li>
- It\u2019s a great area to put an additional CTA to convert other prospects.<\/li>
- And, finally, as a teaser for folks to check out the rest of your profile.<\/li><\/ol>\n\n\n\n
The simplest way that you can create an \u201cabove the fold\u201d section is to put in your contact information along with an offer to try out your services.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/houston-about-summary-beginning.png\")
<\/figure>\n\n\n\nThis can be your:<\/p>\n\n\n\n
- Meeting link on an app like Calendly<\/li>
- Link to a landing page on your website<\/li>
- Business phone number<\/li>
- Professional email address<\/li><\/ul>\n\n\n\n
However, at BAMF, we want you to take your growth a step further.<\/p>\n\n\n\n
Instead of directly putting in contact information on the first line, why don\u2019t you put in something intriguing?<\/p>\n\n\n\n
On the \u201cabove the fold\u201d section of my personal profile, I put in a question before any contact information or my personal story.<\/p>\n\n\n\n
This adds a little intrigue to the LinkedIn summary and it also serves as a CTA.<\/p>\n\n\n\n
While we\u2019re on the subject, we advise that you keep the second line of the first three lines free of text. This creates a good break between the words.<\/p>\n\n\n\n
The Middle<\/h3>\n\n\n\n
The middle is where most of the meat is in.<\/p>\n\n\n\n
This is where you can talk about who you are, what you do, and why you do it.<\/p>\n\n\n\n
So, start with a personal story.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/houston-about-summary-middle.png\")
<\/figure>\n\n\n\nYou want something that speaks to your customer and highlights how they can get closer to their vision for their organization.<\/p>\n\n\n\n
After you\u2019re done with that, talk about why you\u2019re on LinkedIn in the first place.<\/p>\n\n\n\n
- Are you on LinkedIn to help people, sell, or look for a job?<\/li>
- How can you help better the life or ease the painpoints of the person that\u2019s on your profile?<\/li>
- How will your customers be able to contact you?<\/li>
- Who are your \u201cideal\u201d prospects?<\/li><\/ul>\n\n\n\n
The End<\/h3>\n\n\n\n
Your ending is where you drive it home.<\/p>\n\n\n\n
Avoid writing anything sales-y or you\u2019ll end up making it cheesy, you want something thought-provoking that encourages your prospect to think about how they can work with you in the future.<\/p>\n\n\n\n
Keep it simple.<\/p>\n\n\n\n
You can use the end to punctuate your vision.<\/p>\n\n\n\n
<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/houston-about-summary-ending.png\")
<\/figure>\n\n\n\nFinally, the very last line is where you can leave a link to your website or put in your contact information once again.<\/p>\n\n\n\n
If you had a choice between the two, pick the link to your website, it ensures that the prospect isn\u2019t saturated with sales speak.<\/p>\n\n\n\n
Optimizing Keywords<\/h2>\n\n\n\n
Make sure that you include a couple of keywords in your LinkedIn summary.<\/p>\n\n\n\n
However, keep it organic and don’t overstuff your profile.<\/p>\n\n\n\n
Ideally, you want to use three to five keywords max.<\/p>\n\n\n\n
Proofread It!<\/h2>\n\n\n\n
It doesn\u2019t matter if you think it\u2019s perfect.<\/p>\n\n\n\n
Read it twice and maybe read through it once more.<\/p>\n\n\n\n
Random typos or bad grammar can put off a prospect as fast as a bad review.<\/p>\n\n\n\n
Why?<\/p>\n\n\n\n
The prospect might think that the lack of proofreading is a sign that you \u2013 or the organization that you represent \u2013 don\u2019t pay attention to detail.<\/p>\n\n\n\n
Here\u2019s a tip.<\/p>\n\n\n\n
Make sure you run your new summary through Grammarly to pick up on common errors \u2013 if you\u2019ve got the premium version that\u2019s even better \u2013 then get a couple of other eyes on your summary before you post anything.<\/p>\n\n\n\n
This extra step can help you make the most out of something that you really worked hard on.<\/p>\n\n\n\n
Optimize it for Mobile<\/h2>\n\n\n\n
Here\u2019s what.<\/p>\n\n\n\n
Most users check LinkedIn on their phones, and it really helps to optimize your summary for mobile.<\/p>\n\n\n\n
You can do this by breaking up the large pieces of text into smaller paragraphs so that someone on their phone can easily read through them.<\/p>\n\n\n\n
Large pieces of text are not appealing, especially on a mobile device, so you want to make reading your summary as easy as possible.<\/p>\n\n\n\n
This also works to your benefit if they\u2019re viewing from a larger screen.<\/p>\n\n\n\n
The aim is to keep your summary to a few paragraphs with a maximum of three lines in each.<\/p>\n\n\n\n
If you can achieve everything in single lines, then that\u2019s even better.<\/p>\n\n\n\n
However, for the part that\u2019s above the fold, you want to keep that to a single line.<\/p>\n\n\n\n
This way a first-time visitor will be encouraged to click one \u201cSee more\u201d button since they\u2019re expecting the summary not to be text-heavy.<\/p>\n\n\n\n
Emojis<\/h2>\n\n\n\n
Emojis are a good way to divide up your content and add a little flair to what you\u2019re writing.<\/p>\n\n\n\n
Don\u2019t worry it doesn\u2019t make your Linked summary any less professional, it just accents what\u2019s already on it.<\/p>\n\n\n\n
Remember, the LinkedIn summary is pretty text-heavy, so you want to make sure that you add some color.<\/p>\n\n\n\n
Emojis are a good way of doing that.<\/p>\n\n\n\n
I usually use them to punctuate a CTA or as bullet points.<\/p>\n\n\n\n
(Don\u2019t forget, you can also use them in your posts.)<\/p>\n\n\n\n
11 LinkedIn Summary Examples to Inspire You<\/h2>\n\n\n\n
1. Sabir Semerkant<\/a><\/h3>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Sabir-Semerkant-LinkedIn-about-summary.png\")
<\/figure>\n\n\n\nSabir is a zealous e-commerce growth hacker with a vast array of skills under his belt.<\/p>\n\n\n\n
Rather than just mention what he does, he jumps in to give you examples of his accomplishments.<\/p>\n\n\n\n
This showing versus telling method works well to bring in prospects.<\/p>\n\n\n\n
You can follow Sabir’s example and just list down the other talents that you have on your summary instead of overloading your headline.<\/p>\n\n\n\n
This allows you to keep things streamlined.<\/p>\n\n\n\n
2. Jenny Foss<\/a><\/h3>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Jenny-Foss-LinkedIn-about-summary.png\")
<\/figure><\/div>\n\n\n\nJenny Foss keeps things personal and interesting.<\/p>\n\n\n\n
She starts off by telling you what she does in a quick conversational manner.<\/p>\n\n\n\n
Then, she moves on to talk about the vision that she has for the people that she works with.<\/p>\n\n\n\n
The ending also follows our strategy of providing interested prospects with a means to contact her.<\/p>\n\n\n\n
It’s short and sweet \u2013 in the perfect balance.<\/p>\n\n\n\n
3. Robbie Abed<\/a><\/h3>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Robbie-Abed-header.png\")
<\/figure>\n\n\n\nYou know you are a skilled marketer when people can\u2019t resist reading your stories and publications. Robbie Knows the importance of a good first impression, and that is why his summary rocks.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Robbie-AbedLinkedIn-about-summary.png\")
<\/figure>\n\n\n\nHe keeps things interesting by narrating his professional life in a way that weaves together facts, stories, and anecdotes. He has also managed to exclude overused LinkedIn buzzwords- something that plagues a lot of summaries.<\/p>\n\n\n\n
4. Jonah Silberg<\/a><\/h3>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/image11-1.jpg\")
<\/figure><\/div>\n\n\n\nJonah\u2019s profile is one that you’ll never forget.<\/p>\n\n\n\n
Sometimes people have the attention span of a goldfish and it\u2019s ideal that you feed them interesting bites about yourself that they\u2019re likely to remember.<\/p>\n\n\n\n
This chap\u2019s summary ends in the second line. Super crazy, don\u2019t you think? But, you can\u2019t sell yourself well in two sentences, and Jonah knows that.<\/p>\n\n\n\n
Just to remind you, the point here is to remember to have fun while writing your summary and get your profile visitors to remember you.<\/p>\n\n\n\n
5. Muhammad Niaz<\/a><\/h3>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Muhammad-Niaz-LinkedIn-about-summary.png\")
<\/figure><\/div>\n\n\n\nMuhammad understands how vital storytelling can be in moving a brand\u2019s influence to the next level.<\/p>\n\n\n\n
He starts his summary by telling us a little about his experience of climbing Mt Everest.<\/p>\n\n\n\n
Literally<\/p>\n\n\n\n
And, towards the end of the first paragraph, he drops the essence of the story – perseverance. (Plus, he also mentions his initial story again.)<\/p>\n\n\n\n
He says he doesn\u2019t believe in quitting and will always push through the hardest conditions to deliver what\u2019s required. This technique of integrating your life story into your summary can separate you from a pool of many commoners.<\/p>\n\n\n\n
Don\u2019t go overboard though, as people might mistake your pitch for bragging.<\/p>\n\n\n\n
6. Micah Day<\/a><\/h3>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Micah-Day-LinkedIn-about-summary.png\")
<\/figure><\/div>\n\n\n\nWhen you are writing a LinkedIn<\/a> summary, you need to give a 360-degree view of yourself, your role, and your company.<\/p>\n\n\n\n
There is power in being as comprehensive as possible (just as long as you can keep readers hooked). Micah does that excellently.<\/p>\n\n\n\n
She mentions her role, what it entails, and why it matters. She doesn\u2019t just mention her position- she passionately describes it and gives reasons why she is proud of what she does.<\/p>\n\n\n\n
Another thing I love about her summary is the fact that it exudes confidence. People who exude confidence are naturally attractive to prospects.<\/p>\n\n\n\n
7. Jeff Molander<\/a><\/h3>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Jeff-Molander-LinkedIn-about-summary-1.png\")
<\/figure><\/div>\n\n\n\nJeff knows he is on LinkedIn to sell himself and his company.<\/p>\n\n\n\n
Right off the bat, he starts to tell his readers that he knows the sales tactics that are working currently. Without wasting more space, he drops some of the services he sells and backs them up with his previous work experience.<\/p>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Jeff-Molander-LinkedIn-about-summary-2.png\")
<\/figure>\n\n\n\nAt the end of his summary, Jeff doesn\u2019t leave anything to chance; rather he goes ahead to invite his readers to contact him via the contact details on the page.<\/p>\n\n\n\n
The most striking part about his summary is that it’s structured like a website. You get all the information you need without sacrificing any space.<\/p>\n\n\n\n
You pretty much don’t need to visit his website to know that he’s legit.<\/p>\n\n\n\n
8. Ryan Holmes<\/a><\/h3>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Ryan-Holmes-LinkedIn-about-summary.png\")
<\/figure><\/div>\n\n\n\nRyan is the founder<\/a> of Hootsuite- a social media management platform. He also happens to be a top influencer on both LinkedIn and Facebook<\/a>.<\/p>\n\n\n\n
Can\u2019t help but say it- I love the cover image.<\/p>\n\n\n\n
He clearly communicates what he does through his ventures- his company, his investment firm, and his books, and shows that he\u2019s a value-driven entrepreneur- someone worth following.<\/p>\n\n\n\n
It’s written in the third person and that adds such a nice touch because it sounds almost like a biography.<\/p>\n\n\n\n
9. Maurice Piggue<\/a><\/h3>\n\n\n\n
![\"\"](\"http:\/\/bamf.lovelacecreative.co\/wp-content\/uploads\/Maurice-Piggue-LinkedIn-about-summary.png\")
<\/figure><\/div>\n\n\n\nFor the job seekers out there, Maurice\u2019s profile is a shining example.<\/p>\n\n\n\n
Maurice has done an excellent job of making his summary as exhaustive as possible while keeping it neat (I would have liked more spacing though).<\/p>\n\n\n\n
When you\u2019re looking for a job, you need to detail what you\u2019re good at and what you\u2019ve been good at something that Maurice has done very well.<\/p>\n\n\n\n
Listen; you can be an acclaimed scriptwriter, a keen blogger, or a top-end graphic designer but without showing off your recent publications or designs, you won\u2019t stand a chance.<\/p>\n\n\n\n
Prospective employers will want to peruse through your samples or past work experiences before initiating a conversation or presenting an offer. So it\u2019s imperative that you clearly detail them.<\/p>\n\n\n\n
Takeaways<\/h2>\n\n\n\n
Here’s what.<\/p>\n\n\n\n
If your profile hasn’t brought in any inbound leads yet, you need to start fixing it up ASAP.<\/p>\n\n\n\n
It could be other elements that aren’t working or maybe it’s just your LinkedIn summary that isn’t working.<\/p>\n\n\n\n
Remember, your summary is the heart of your profile. You want to wear your heart on your sleeve when you interact with your prospects.<\/p>\n\n\n\n
Being intentional and relational is what works with growth hacking.<\/p>\n\n\n\n
Happy writing!<\/p>\n","protected":false},"excerpt":{"rendered":"
There is nothing more critical on LinkedIn than your profile. It paints a picture of who you are professionally. It is your first impression.<\/p>\n","protected":false},"author":5,"featured_media":35463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ub_ctt_via":"","footnotes":""},"categories":[136,3391,3392,3390,3387,3393,293],"tags":[157,334],"featured_image_src":"https:\/\/bamf.com\/wp-content\/uploads\/How-to-Create-a-LinkedIn-Summary-That-Converts-Plus-9-Examples.png","author_info":{"display_name":"Houston","author_link":"https:\/\/bamf.com\/author\/houston\/"},"acf":[],"_links":{"self":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/9152"}],"collection":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/comments?post=9152"}],"version-history":[{"count":0,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/posts\/9152\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media\/35463"}],"wp:attachment":[{"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/media?parent=9152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/categories?post=9152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bamf.com\/wp-json\/wp\/v2\/tags?post=9152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- 2. Jenny Foss<\/a><\/li>
- The Middle<\/a><\/li>
- Parts of a LinkedIn Summary<\/a>