{"id":9191,"date":"2019-05-06T22:14:52","date_gmt":"2019-05-07T05:14:52","guid":{"rendered":"https:\/\/3.14.248.234\/?p=9191"},"modified":"2020-10-04T23:01:08","modified_gmt":"2020-10-05T06:01:08","slug":"b2b-marketing","status":"publish","type":"post","link":"https:\/\/bamf.com\/b2b-marketing\/","title":{"rendered":"B2B Marketing: Generate Dozens of Leads Every Week With 3 Strategies"},"content":{"rendered":"

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I know.<\/p>\n

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Lead generation is a pain in the ass.<\/p>\n

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And if you\u2019re a startup, it\u2019s the #1 factor that\u2019ll affect your growth. B2B Marketing is easy, but not that much!<\/p>\n

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The problem isn\u2019t lack of channels. There are tons of ways you can generate leads for your business.<\/p>\n

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The problem is ROI. And achieving traction fast.<\/p>\n

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This is why LinkedIn is the #1 channel you need to focus on if you\u2019re in the B2B space.<\/p>\n

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LinkedIn is a beast when it comes to organic lead B2B generation.<\/p>\n

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Even with twice or thrice as many users, Twitter <\/a>and Facebook don\u2019t even come close to it.<\/p>\n

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Sit tight, buckle up and enjoy the ride as I show you how you can position yourself for massive success on LinkedIn.<\/p>\n

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Here is one thing all B2B companies can agree with- leads generation is the ultimate approach to breathing life into businesses.<\/p>\n

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Leads can help you to scout for new prospects, increase your bottom line and meet most of your business goals. Therefore, if you aim to remain on top of the game or chill with the best in the nosebleeds, you have to improve your lead generation tactics.<\/p>\n

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B2B marketing strategies including lead generation can be quite slippery for both green and accomplished marketers. With search engines, social media platforms, and marketing tools upgrading their servers frequently, it\u2019s so easy to be left behind.<\/p>\n

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Are you having a tough time harvesting adequate leads<\/a> for your business? Worry not. I\u2019m going to show you three scalable strategies that you can use to generate dozens of leads every week using targeted B2B outreach.<\/p>\n

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TABLE OF CONTENTS:
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Three Extremely Scalable B2B Lead Generation Strategies<\/a>
\nHow to use LinkedIn Sales Navigator for lead prospecting<\/a>
\nHow to build your Facebook community<\/a>
\nBuilding a relationship via Phantombuster<\/a>
\nWhy is Facebook ideal for B2B marketing?<\/a><\/strong><\/p>\n

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Three Extremely Scalable B2B Lead Generation Strategies<\/strong><\/h2>\n

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Here are practical strategies you can use to take your B2B lead generation process to a whole new level:<\/p>\n

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  1. LinkedIn automated messaging sequences<\/strong><\/li>\n<\/ol>\n

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    Most of us marketers, growth hackers, and sales<\/a> gurus know that cold emails are not as effective as they used to be a few years back. You can rewrite your subject line, pour your spirit in the email and add in a few free lead magnets but you’ll end up with measly open rates and replies.<\/p>\n

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    If your email marketing charm is not working anymore, it\u2019s time you tap into social media.<\/p>\n

    LinkedIn is a good source of B2B marketing leads and is a go-to resource for many marketers. Through profile visits, invites and messaging, you can engage a ton of prospects and win customers.<\/p>\n

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    Marketing through LinkedIn can be tedious and costly if you choose to work with interns and sales reps. With automation tools cropping up every day, you can take your efforts to the next level by leveraging them.<\/p>\n

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    1. Cold emailing outreach<\/strong><\/li>\n<\/ol>\n

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      We are back to cold emailing again. I did tell you this is a tactic that is slowly losing its efficacy and that\u2019s a fact. But that does not mean it\u2019s entirely useless.<\/p>\n

      If you do t right, you can still get substantial open rates and replies.<\/p>\n

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      I\u2019m going to show you how you can use LinkedIn sales navigator to do advanced lead prospecting. And then I\u2019ll take you a mile further by showing you how to email those prospects using Mailshake.<\/p>\n

      Ready to for a spin?<\/p>\n

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      How to use LinkedIn Sales Navigator for Lead Prospecting<\/strong><\/h2>\n

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      LinkedIn membership is free, but sales navigator access is not. This is a premium feature with plenty of tools and filters to narrow your searches.<\/p>\n

      You also get premium profile options that include larger headshots for background and cover images and recommendations on how to improve your profile.<\/p>\n

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      Given all those premium features, you’ll be expected to part with a few dozen dollars a month. Billing is done on either an individual or team basis.<\/p>\n

      Now, let\u2019s get started with the prospecting process.<\/p>\n

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      Sales preferences<\/strong><\/p>\n

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      This is the first place to start. This section can be found in the settings section right in the middle of the page. Here, you need to narrow down your prospects based on factors like geographical location, company, role, and company size.<\/p>\n

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      The selected preferences will always pop up whenever you inspect a client\u2019s profile, and LinkedIn will provide recommendations based on the set conditions.<\/p>\n

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      \"Screenshot<\/figure>\n

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      Every preferential section is editable. You can add or remove a region easily and click \u201cdone\u201d to save your new data.<\/p>\n

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      Advanced Search<\/strong><\/p>\n

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      Sales Navigator\u2019s Advanced Search is the most used tool for lead building. Simply open the Lead builder and scout for potential leads by typing their title (say growth hacker<\/a>) or company (Apple). There are over ten filters that you can use to refine your results. Here are a couple of those filters:<\/p>\n

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