10 Lead Nurturing Tactics You Should Try This Week

You’ve always got to be lead nurturing.

In fact, we find it more critical than lead generation in most cases.

It is a practical approach used by hundreds of businesses to boost their sales.

In this guide, we will explore the advantages and disadvantages of a couple of lead nurturing tactics, you should be trying.

What is Lead Nurturing?

Simply put, lead nurturing is guiding your customers step-by-step to lead them to decide about making a purchase. Lead nurturing is an opportunity to build a relationship with a customer that provides benefits.

For one, it’s a gentle approach.

You are not all up in your customer’s faces talking about the latest product and what they are missing out on.

That kind of approach turns many off.

Instead, you guide the customer by encouraging them to explore your product’s highlights with you.

If the customer is prioritizing a feature that your product doesn’t have, that is something definitely to bring to the next meeting. Businesses will be able to use organic feedback to enhance their products or other strategies to hit the target audience.

Think of it as a gentle “nudge”.

Additional benefits of lead nurturing include customers ready to make a purchase, increased leads, return on investments, and more. 

So how can you optimize lead nurturing?

1. Get everyone on board with the goal.

Your company has different departments.

While each department may have specific goals, all work towards the company’s overarching goal. So to optimize lead nurturing, you will need everyone to understand what the plan is.

There are now tools that will help create shared documents in real-time, even across the globe. This encourages collaboration and effective communication. They will also identify what kind of information is needed to help other team members do better at their job.

As much as teamwork sounds ideal and harmonious, the reality is that building a team and changing perspectives takes time. You will need to focus on many details and work out human resources to see the effects of this long-term goal.

2. Retargeting Ads on Facebook using the “Facebook” Pixel

Facebook Pixel is now known as Meta Pixel. This changed just last February 2022. This tool advertises to your target audience on Facebook and Instagram. 

Facebook makes use of cookies. It means that they leave behind with every click or movement a trial. You have a peek into the thought life of your customer. Having this kind of information allows you to retarget your audience.

This means that you can follow up with your target audience.

Let’s say that they look at your site and leave. Facebook will allow you to reach out to them using ads when they’re on that platform long after they’ve left yours.

Perhaps you are a business just starting with minimal capital. You can have more flexibility to work with a limited budget.

Unfortunately, thanks to scheming people, you do have to consider that it is pretty easy for anyone to create fake ads, so make sure yours are unique.

3. Voice message

Who is on the other side of the line?

How can we show we are authentic?

Utilizing a voice message further gives legitimacy to nurturing your leads.

This tool allows you to record your voice to give to customers. In turn, they could also respond with a voice message. This type of interaction makes this tactic engaging and personal. It is a unique approach that is already of great value.

This is a welcome and a more natural way of communicating than text form.

Also, you can use this lead nurturing tactic to book sales calls with them.

However, you must consider that some of your prospects may overlook some voice messages. If there is not a careful strategy in place regarding sending voice messages, some may often get ignored. There may also be customers who are not interested in listening to each message because it is more time-consuming.

4. Email Follow-up With Resource

When you have a lead and start a relationship with email, you need to consider what you are communicating.

There are many types of emails that you can send to them.

You can send them an email with the following in mind:

• Welcome them
• Information drive
• Give instructions related to your content or theme
• Provide recommendations

The thing is, you have a lot to offer.

People visiting your website may be looking for more information or want to get to know you better. An email as a strategy to form this connection and communication can help bridge you both.

Advantages include helping customers become aware of your brand. You will also be able to increase their knowledge about your solutions.

Another advantage is that you can personalize it to your customer, further leading to sales conversions.

You can provide them with steps that will help direct them to your sales funnels. Whether they have a better understanding or are interested, they have the opportunity to get to your sales page right away. 

All this information is readily accessible in their inbox, which could also be your downfall.

You have to communicate so that you will not be considered spam, as many people may be turned off by too many emails or subject titles that seem suspicious.

Perhaps you also have to recheck to see that you have the correct email or that it is working to delete the obsolete from your system. You may have great content, but you also need to consider how fast the images or content will be able to download.

Make sure you exercise good email hygiene!

5. Tagged Posts or Engaging on LinkedIn

How many of us bought something just because someone we admired associated with it?

It is the same concept as tagging a post on LinkedIn. Through this strategy, you are helping others see the connection between the brand and someone else in the network that they probably admire.

One of the ways you can do this is to engage in someone’s profile actively.

Imagine the possibility of exposure and generating hundreds of new leads just because of this association. Doing this adds credibility to the business.

Of course, there may be some pitfalls.

One is that anyone tagged may not want to receive the hundreds of notifications that someone commented on the post. This might be a turn-off and, depending on the situation, may not want to be tagged in the future

6. Know your “Who”

Who is it that you are selling to?

Having a deeper understanding of who your target audience is will help you determine where to spend most of your attention or if you are getting the right kind of feedback and lead. Together, team members can come to discuss and identify to separate genuine leads from others. 

Someone once said, “There are riches in the niches.”

Not understanding your “Who” background and needs will cost you an amount of money that will not generate the right type of leads. You would be spending on an advertisement that just doesn’t hit home because the message is not impacting your ideal client profile. 

You aren’t speaking their language. You are not highlighting a need that needs to be addressed. Investing in getting to know your customers is crucial and cannot be stressed enough.

Study the generated metrics, and you will find a depth of information regarding the people you are serving. 

Niche down, redirect yourself, and you could become the industry’s authority. Your solutions for your “Who” could be so unique that no one can get them elsewhere.

…and you can create better lead nurturing content that resonates with your prospect.

7. Create an Irresistible Offer

Perhaps you have different products that you can offer. Knowing your customers, you can now create an irresistible offer. Imagine combining other products that can meet their needs with a price tag that is too good to pass.

Make use of the information you have regarding your customers. You can also be creative if you test the waters by giving a discount or free trial.

Be careful how you lead your customers to make this decision to take your offer. Look at the message or steps being presented to them to fully understand the benefit they are receiving.

8. Save Time with Smart Forms

Time is gold!

Everyone needs to be able to have better control of their time. Save time by using intelligent forms. These forms are beneficial to the business and the customers.

If your customer is on your site and frequents it often, areas with the information you already collected will be automatically filled out. Isn’t that amazing! Then you can enhance your customer experience because they can focus on areas that they have not filled out before. Seconds saved means the faster your product will get to them!

These smart forms can also do lead qualification for you, so you can automatically generate lists of people to send lead nurturing messages to.

9. Walk with your Customer/Build Better Customer Journeys

Wouldn’t you agree that all of us want possible solutions in real-time? That is also what lead nurturing is about! Their feedback will allow you to address their areas of concern, highlighting areas in the product that will need their meet or benefit them. 

The trick here is to build a rich customer journey.

You want to predict what each ICP needs, react to their actions, and make sure they’re well taken care of regardless of which platform they’re on.

These journeys combined with a little omnichannel will help take your lead nurturing a long way.

10. Get Personal

Every now and then, check up with a prospect the way you check up with a friend.

This allows you to build a real relationship with them based on a real connection, so they know that you’re not just in it for the money.

Takeaways

Lead nurturing is often overlooked in favor of lead generation.

But, it’s more critical than you will ever imagine.

It determines the relationship that your prospect forms with you.

Think about that for a minute.