Finally, it’s here.
The feature that every influencer has been waiting for.
LinkedIn Creator Analytics.
You don’t understand how stoked I am for this new feature and why every other creator and growth hacker is probably losing it.
This is the first time that LinkedIn is allowing influencers an opportunity to properly track their stats, and leverage that for more growth.
How Do I Access LinkedIn Creator Analytics?
First, you want to head over to your LinkedIn profile and click on the post impressions section underneath. (Indicated in the box below.)
And, just like that, you get access to your analytics!
Now that you’ve accessed your creator analytics. It’s time to take a look at what you have at your disposal.
What Are You Tracking With LinkedIn Creator Analytics?
Time Periods
All analytics platforms have options for you to limit the time periods covered. However, on LinkedIn Creator Analytics, it isn’t as granular as you would expect in the main view. You can be more particular with your exported data.
Instead of getting some more custom, you’re limited to the past 7 days, two weeks, month, quarter, and year.
Content Performance
The next major part of the LinkedIn Creator Analytics platform is the content performance graph.
Now, we would have loved it if we could have more granular data or have it converted to raw data on the main view – there’s an export function you can use though – but what you get is a visual representation of how people are interacting with your content.
You get two main views:
- Impressions
- Engagements
Impressions deals with how many people have been running into the content that you’re putting out. This is critical to check if you have enough eyes on your content. If you find that you have a lot of impressions but only a few conversions or engagements, that means your content doesn’t resonate enough with your audience.
Engagements are the number of people who have either commented, shared, or reacted to your posts. This is an excellent barometer of how much your content appeals to the audience that you’re putting it out. If you find that your engagements are increasing, this means that your content is getting better, or that you’re releasing enough content to appeal to your audience.
If engagements are dropping it could be from the decrease in your activity on LinkedIn or your content not being appealing enough to your followers.
These two metrics can be interchanged via the submenu.
We advise that you check both views to see how both numbers compare.
Remember, you could have quickly increasing impressions and have engagements plateau. By studying their correlation, you can figure out how to troubleshoot the issues you’re having.
If you want a more granular look, you can move your cursor along the slope and see individual numbers.
Top engagement demographics
All social media platforms, even professional ones such as LinkedIn, place a premium on engagement and it’s no surprise that it forms the second part of the LinkedIn Creator Analytics platform.
You get to take a look at who’s engaging with your content broken down into:
- Job titles
- Locations
- Industries
- Seniority
- Company size
- Companies
There are two main ways you can leverage these particular data sets.
- Audits – you can take a look at who’s checking out your content and verify if you’re hitting the ideal customer profile you’re aiming for. Say you want to reach only managerial levels, you can easily verify if these types are engaging with your content. This also works the other way, if you find that your ICP is not checking out your content, then maybe it’s time to improve or work on it so they do.
- Opportunities for Growth – sometimes you just want to look at certain demographics that seem to be interacting and engaging well with your content and leverage that information to create more content that resonates with them. We’ve done this before for expansion and we find that it’s an easy way to penetrate new markets easily.
Here’s how to create an ideal customer profile for LinkedIn.
Exporting All That Data
If you want a more granular view, then you’re best off downloading your data via the export function.
There are no frills to this option.
Just click the button and you’re given an xlsx file which you can view through your choice spreadsheet program.
Here you can look at more specific datasets and dates.
Wait, Where Are My Creator Analytics?
As of this time of writing, the platform is doing a gradual rollout of LinkedIn Creator Analytics, so there is a chance that it might not be available for your profile just yet.
Knowing them, it could just be a matter of time before you get ahold of your analytics platform so sit tight and we’re sure you’ll get access in no time.
Could They Improve This In The Future?
The LinkedIn Creator Analytics platform is pretty new so we still don’t know if they will add modifications to improve it in the future. For now, it’s robust enough to provide creators and influencers with enough data to leverage for growth.
Are The Numbers Accurate?
Here’s the thing.
According to LinkedIn themselves, the numbers are not entirely accurate but represent their estimates.
While this may shock data nerds – like yours truly – we still find the data to be good enough for now.
You see when you growth hack, good estimates can be good enough to identify trends to act on.
Growth hacking is all about tracking, and most of the time you won’t have the best data, but some data is always better than no data.
Takeaways
Remember what we always say at BAMF?
You can’t growth hack if you don’t track.
Now that they’ve created specialized analytics for influencers, tracking and hacking become easier for everyone.
You can now use the specialized feedback you’re getting to make sure you create content that resonates with your audience.
That helps with personalization, lead generation, and of course, growth.
And, we’ll all about that.
