We all know how important email A/B testing is.
However, we all know how difficult it can be to come up with different variations.
When you have something as varied as an email.
That’s why we came up with a prompt.
Today, we’re going to show you how to A/B test an email using ChatGPT and come up with different variations of your email elements.
The Importance of A/B Testing
A/B testing is critical for successful marketing campaigns.
Why?
Because the first draft is never going to be perfect.
A/B testing allows for data-driven decision-making, which can save you a lot of resources, especially on high-cost expenditures such as ads or hyper-personalized materials such as email drip campaigns. By employing A/B testing you get your hands on real data instead of assumptions, and this improves efficiency.
More than that, it also allows you to put the prospect first, by being able to develop the user experience with the materials that you out. This improves your CRO (Conversion Rate Optimization) goals and allows you to optimize the funnels that you currently have.
Lastly, A/B testing allows you to have a competitive advantage over the rest of the industry. The truth is, most of your competitors are already A/B testing, by being able to properly leverage it, you get to stay ahead and adapt to your prospects faster.
A/B Testing Emails
A/B testing emails do a couple of things for you.
First and foremost, it helps improve your open rates, this means more eyes on the content of your email which is in turn built to convert.
Sometimes this is all you want to do if you’re running an awareness campaign.
But, that doesn’t mean it stops there.
It also improves your clickthrough rates, which measure if people who have opened your email are willing to explore your content and brand even more.
When we A/B test emails, we should be testing these items:
- Subject Line
- Preheader Text
- CTAs
- Email Send Timing
- Email Design and Layout
- Personalization Tokens
- And Segmentation
Our prompt in this guide aims to give us variations of as many of these elements as it can in your existing draft email.
Now let’s get down to it.
How to A/B Test an Email Using ChatGPT: The Prompt
This prompt is another one of our long ones.
My name is *your name*. I am *what do you do for a living* with an audience of *who is your audience*, some of which I send emails to regularly for *why do you send emails regularly?* purposes. I wrote an email that I am including in this prompt that is designed to *what do you want to achieve with this specific email*.
I need to A/B test it and I need different variations.
Kindly provide me with:
-5 subject lines
-5 preheader texts
-5 from/sender names
-5 CTAs (and where I can place them)
-5 layout suggestions
-5 personalization tokens I can use
This is the email that I have:”insert your email draft here”
As you can see, we start we an incredibly robust context. We always highlight this in our prompts because it helps keeps things under one theme and improves the output.
Next, we move to derive multiple variables that you can A/B test inside your email itself, and we made sure it was in list form to make it more efficient for your testing.
This also allows you to get your creative juices going in case you have a weak link in your current composition.
However, this prompt isn’t done yet.
We still need variations for the email text itself so after you generate your variables, you just simply need to input this:
I also need three different variations of the email text
Why did we have to divide this?
Simple.
We tried to make ChatGPT give us everything in one go, but due to the length of the emails, it requested us to split it.
(Being that ChatGPT is our favorite AI friend, we thought we’d do it a favor.)
Read more: The Ultimate Content Plan with ChatGPT
The Output
These are the details we used along with a generic email that we generated using ChatGPT.
My name is AdamGrowthHacker. I am a digital marketing specialist with an audience of startup founders, some of which I send emails to regularly for marketing purposes. I wrote an email that I am including in this prompt that is designed to give them an update on why they should use LinkedIn and get them to sign up for my master class.
I need to A/B test it and I need different variations.
Kindly provide me with:
-5 subject lines
-5 preheader texts
-5 from/sender names
-5 CTAs (and where I can place them)
-5 layout suggestions
-5 personalization tokens I can use
This is the email that I have:”
This is what we got.
So we hit it up with the follow-up regarding the email text itself.
Now we’re not going to show you all the email variations it came up with, but all we can tell you is that you can test it for yourself and see how powerful this little prompt is.
However, we advise you not to just stop there.
Make it generate more subject lines or preheader text if you want to.
It only gets better and better.
Takeaways from This Method
This method aims to give you variations of the different elements of your email that you can test out.
However, it won’t implement them for you nor will it be the one making the final decisions.
That’s still on you.
The other thing that you have to remember is that no matter how good our prompt is, it’s only going to work if you provide it with the proper context and the proper tweaks after it has generated your variables.
AI is not going to do all the work.
It’s just a tool.
But hopefully, this guide has made things much easier for you to A/B test.
Read more: How to Create a Video Post with ChatGPT Like a Boss
