Mark Clayton cutout

Mark Clayton's
Case Study

Client Company: China 2 West Services Ltd
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The Numbers

1.3M Views in 14 Months
lift in content views
total content views
connection acceptance rate

The Challenge

Mark Clayton will probably be one of the most remarkable people you will ever meet. He’s a CFO and Director for British manufacturing group C2W, and he was also elected to the Executive Committee of the British Chamber of Commerce Guangdong. Apart from being fluent in Mandarin Chinese and being an integral part of a manufacturing facility in China, he was also a budding thought leader who just needed a proper strategy.

So, we took a step back and positioned the Mark the way he was supposed to be positioned.

Not as your international executive, but rather a “leader” with a heart and a unique voice that the world had to hear.

The Results

Mark’s campaign just blew everyone out of the water apart from getting an easy 1.3M impressions in a span of 14 months (averaging at least 90K a month), he stunned us with an engagement rate of 9.68%.

However, that’s not all.

He was able to achieve his goal of reaching more of his audience as he managed to increase his followers by more than 300% starting from only 2.2K when he first joined us to 6,387 at the time of this writing.

And as per connect statistics? We’re looking at a connection rate of 89%! That comes with a significant 26% reply rate!

Needless to say, it doesn’t matter if you’re part of a traditional industry, if you have a unique voice, an inspiring take on providing value to your followers, and a partner to guide you with your marketing strategy – you, too can increase your reach and get your voice heard.

Unlock the power of LinkedIn and take your business to new heights with BAMF. Our proven strategies for creating engaging content and building meaningful connections will help you become a LinkedIn Influencer.

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Outbound Prospecting to Spark Conversations

Acceptance Rate
Reply Rate

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